EPK & Press Outreach
Creating professional press materials and pitching media for reviews, features, and interviews.
What It Is
An EPK (electronic press kit) is your professional introduction to industry — bookers, press, labels, and festivals. It includes: bio (short and long versions), high-resolution photos (both landscape and portrait), music links, notable press quotes, live performance video, social media stats, and contact info. Press outreach means pitching music journalists, bloggers, and playlist curators for coverage.
How It Works
Your EPK serves as a one-stop resource for anyone in the industry who needs information about you. When a journalist is writing a feature, a booker is considering you for a show, or a festival is curating their lineup, they need professional materials quickly. Press outreach is the proactive side — identifying relevant journalists and outlets, crafting personalized pitches, and timing submissions to align with release schedules and editorial calendars.
Who Does It Well
Artists who maintain polished, up-to-date EPKs and build genuine relationships with journalists get consistent coverage. In India, outlets like Rolling Stone India, Wild City, Border Movement, NH7 blog, and Score Magazine are key publications for independent music coverage. Artists who engage with journalists’ work and provide reliable, timely materials become go-to sources for stories.
For Musicians
Keep your EPK updated and accessible (a dedicated page on your website or a clean Google Drive folder). For press outreach, personalize every email — journalists ignore mass blasts. In India, pitch to Rolling Stone India, NH7 blog, Wild City, Border Movement, Score Magazine, and regional publications. Send music 2-3 weeks before release for review consideration. A well-written one-paragraph pitch with a private streaming link gets more attention than a long email with attachments. Build relationships with journalists over time — engage with their work, meet at shows, be a source they can rely on.